Icy Ling, CEO and Co-Founder of IC & Co

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The Next Generation of Retail Experience: Introducing The Clinique Lab

22 May 2023

Clinique announces the Virtual Launch of The Clinique Lab, the Next Generation of Retail Experience. This advanced virtual storefront infrastructure is a photorealistic 3D environment, redefining traditional online experiences. The Clinique Lab brings the retail experience of the iconic Clinique Counter to the virtual world where brand lovers and new consumers can discover, interact, play, learn and shop, all in one space.

Anchored in immersion, The Clinique Lab allows users to experience a sensorial universe that showcases the brand, product, and ingredients. The experience was built by Journee to create, for the first time ever, highest-quality, live rendered, gamified mass-multiplayer 3D with the power of ecommerce.

To debut The Clinique Lab, we spotlight Moisture Surge 100H to reveal how it helps skin rebound from daily dehydrators, such as pollution, blue light and extreme weather. Brought to life via interactive elements and explorative storytelling. Users can research product ingredients, benefits and application techniques.

Users can create a custom avatar and explore the world through six unique territories, including product storytelling, gamification, personalised engagement with Clinique Consultants, unique offers and immersive on-site shopping. The Clinique Lab is the next generation of digital innovation.

The Clinique Lab will be accessible via desktop and mobile web beginning at clinique.com.au/virtual-lab.


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