Icy Ling, CEO and Co-Founder of IC & Co

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FARFETCH teams with Chopard for virtual watch try-on in support of new Happy Sport Watches

02 May 2021

Open Innovation and continuation of FARFETCH's partnership with Wanna (formerly Wannaby). FARFETCH is the first luxury platform to offer this experience for fine watches (through the FARFETCH app). Customer can understand how a watch will look in their wrist – helping increase confidence in online watch shopping and this is especially valuable when no on-model imagery is provided.

FARFETCH customers have access to try-on rare watches – many of these watches are too difficult to access in-store or not available in their region. Customers can also share watches they are trying on virtually – sharing to friends, family and followers across messaging and social media apps.

In celebration of Chopard's new Happy Sport Watches, Caroline Scheufele - co-president, artistic director, and creator of the maison's Dancing Diamonds - explains the origins and inspirations behind her now-legendary designs, modeled by dancer @mettebirdy .

Created in 1993 in an innovative alliance between steel and diamonds, Happy Sport has survived almost three decades while preserving every ounce of its charm and modernity. Chopard now presents Happy Sport the First: two 1,993 and 788-piece limited-edition re-releases of the very first watch presented when the collection was launched. They pay faithful homage to this icon, thanks to its legendary diamonds and its "pebble-link" bracelet, while adding major innovations: a new case in Lucent Steel A223 redesigned in a 33 mm diameter inspired by the principles of the golden ratio, as well as the Manufacture Chopard 09.01-C movement with automatic winding.

Happy Sport is the stroke of genius of a young woman driven by boundless daring and creativity. Since 1993, it bears within it the countless transformations of an era and embodies Joie de Vivre and the free-spirited attitude to which contemporary women aspire. Having become a quintessential fashion and watchmaking icon, the Happy Sport collection has continued to stage the enchanting choreography of its dancing diamonds through a multitude of variations that have appealed to every generation, embodying a new way of contemplating time. A look back at this true watchmaking legend.

For the first time, the Happy Sport watch is appearing in an optimally comfortable 33 mm-diameter case inspired by the ‘golden ratio’ principles of aesthetic harmony. Twelve new references are joining the collection in a rich variety of interpretations: models entirely crafted from steel or ethical 18-carat rose gold, as well as bi-material variations, all available on a leather strap or matching metal bracelet and framed by a polished or diamond-set bezel. A final version, made of ethical 18-carat white gold, is entirely set with diamonds on the case, bezel, crown and bracelet. All of them beat to the rhythm of the Chopard Manufacture 09.01-C movement with automatic winding, and each dial is graced with the legendary dancing diamonds.

The Artisan prepares the stage on which Happy Diamonds begin their endless dance. By protecting the diamonds between two sapphire crystals, Lorena, a dancing-diamond Choreographer since 2013, will enable the woman who wears this watch or jewellery creation to witness moments of grace during which time stands still.

Available to shop on Farfetch.com now

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