Icy Ling, CEO and Co-Founder of IC & Co

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Introducing Heart of Glass Instant - Bonding Glow from Davines

04 Apr 2023

Davines has launched a new addition to their specialist blonde hair care range, Heart of Glass - Instant Bonding Glow, a serum that delivers an immediate boost of strength and shine. Available in salons now, along with a dedicated range of services and treatments created especially for natural and cosmetically coloured blonde hair.

Instant Bonding Glow is a fast acting extra shine serum designed to reinforce blonde hair. With its light texture in serum and silicones and alcohol free formulation, it is ideal for those frequently undergoing bleaching, highlighting and toning colour services, moisturising hair without weighing it down and adding effective colour protection.

Simply massage through damp hair after washing then rinse for hair that are 6,4 x shinier for up to 6 weeks, with 83% colour intensity preserved and 37% instantly improved resistance to breakage. Follow up with the Heart of Glass Rich Conditioner or Intense Treatment if needed.

Uniquely formulated by Davines Laboratories, Instant Bonding Glow is made with 94.8% natural ingredients and 93.3% biodegradable ingredients. Its key active ingredients are: Biacidic bond complex is a unique mix of molecules that delivers a double action effect on damaged hair, repairing broken bonds while protecting and strengthening them to prevent further damage. Illuminating amino concentrate is a natural derived and biodegradable ingredient consisting of 7 amino acids, which gives the product a serum texture providing a boost of shine and moisture yet light and suitable for use also with every wash, without weighing the hair down.

New to the heart of glass range? Heart of Glass is the Davines range designed especially for natural and cosmetically enhanced blonde hair. Made with 89-98% biodegradable ingredients and 83-96% natural origin ingredients, it protects and strengthens hair fibers to increase resistance to breakage by up to 57%, controlling and extending colour tone as it goes.

The range includes a Silkening Shampoo and Rich Conditioner - both of which contain Jagua Blue extract to balance colour for both warm and cool blonde tones - plus Sheer Glaze, Intense Treatment and now the Instant Bonding Glow. All are sustainably formulated with energy from renewable energy sources with fully recyclable packaging made from 99% post-consumer recycled plastic.

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