28 Mar 2023
This month, La Mer launches its newest advanced formula, NEW Moisturizing Soft Cream, which features a powerful new delivery system that helps build youthful softness into skin and resists signs of ageing from the inside out.
Multi-Sized Moisture Spheres give the Soft Cream its sumptuously smooth texture and advanced efficacy through optimized delivery and performance. Each jar contains more spheres, now graduated in size to accelerate delivery, and optimize performance. Billions of Multi-Sized Moisture Spheres in every jar work to fill skin in layer-by-layer like puzzle pieces to saturate skin’s surface from every angle. By fitting within skin with 3D precision, the spheres burst into skin on first touch, transporting Miracle Broth exactly where skin needs it most. The result is healing moisture longevity that lasts to help skin resist the appearance of fine, dry lines.
The breakthrough new formula is born out of Max Huber Research Labs, the research and innovation engine behind La Mer specializing in the field of fermentation, anti-ageing, and the emerging field of lipidomics. The latest studies prove Miracle Broth helps skin activate lipid production to enrich a youthful lipidome, which is vital to plump, ageless-looking skin. First introduced in 2012, La Mer transformed the moisturizer landscape with the launch of its Moisturizing Soft Cream. With NEW Moisturizing Soft Cream, skin achieves ageless benefits, faster than before, all within the same beloved rich yet weightless texture of our original. In just 1 hour, skin's texture looks refined & renewed.
From the first touch, Miracle Broth goes to work to activate skin’s lipid production from the inside for a healthy, plump, youthful look that shows on the outside.
Max Huber Research Labs’ continuous research into our legendary visible youth regenerating Miracle Broth has revealed remarkable activity, demonstrating that Miracle Broth is a catalyst for soft, youth- enriched skin. Skin’s lipidome is essential for healthy looking skin, however as we age, lipids decrease. Miracle Broth activates natural production of essential lipids inside the skin and encourages the enrichment of a youthful lipidome.
Soft yet strengthening; light yet luxuriously soothing; the glowing paradoxes of Moisturizing Soft Cream create optimal renewal by energizing the skin with the power of our potent ferment. By helping keep moisture in and environmental irritants out, skin’s natural beauty glows. Skin is transformed with elastic firmness, becomes more voluminous and resistant to signs of irritation and visible age.