10 Mar 2023
Luxury French beauty brand, Lancôme was announced as the official Beauty Partner of PayPal Melbourne Fashion Festival (PMFF). The nine-day festival came to life at various locations across Melbourne this week.
PayPal Melbourne Fashion Festival is a cultural event with fashion at its core. Harnessing Melbourne’s reputation for edgy and artistic events across multiple venues, the festival executed a glamorous creative and retail takeover of the city and beyond.
Lancôme Beauty Director, Lara Srokowski led an artistry team and delivered key beauty looks for the presentation of PMFF-produced runways and events. Lara worked closely with designers to create beauty looks for each runway and to showcase Lancôme’s suite of products in a reinvigorated light.
“Creativity is woven within the fabric of Melbourne’s culture, so it really is such a wonderful opportunity to experiment with the brand’s products and bring them to life through the runways. Makeup and skincare has the incredible power to completely transform a look and give people the confidence to be unapologetically themselves.”
“I’m so honoured to be working alongside my wonderful team at such an iconic ‘Melbourne’ event, and to witness so many creative industries at play in the one space,” said Srokowski.
On each runway, guests saw effortless glowing skin with Lancôme’s signature trio Advanced Génifique, Rénergie H.C.F Triple Serum and Teint Idôle Ultra Wear foundation, together designed to hydrate and illuminate the skin.
Lancôme Brand Director, Louise Voyage commented on the strong alignment between Lancôme’s and PayPal Melbourne Fashion Festival’s values, who are both committed to bringing communities together to embrace beauty and individuality.
“We are so excited to have partnered with an event synonymous with the heart of Melbourne’s cultural scene and to strengthen Lancôme’s ties to the fashion industry. For 85 years, Lancôme has celebrated beauty in all its forms, so we are proud to have championed our progressive and visionary nature into the runways at PayPal Melbourne Fashion Festival and give fashion lovers a peek into the world of Lancôme through our high-performance, luxurious, cutting-edge products,” said Voyage.
As the country’s premier consumer fashion event, the PayPal Melbourne Fashion Festival attracts thousands of people each year as it celebrates the city’s world class fashion industry and fashion in all its forms.
With a diverse program of over 100 events spread across nine days and 60 venues, PMFF welcomed locals and visitors to the city to support established and emerging designers as they hone their skills and forge new paths.