19 Feb 2023
Oribe is expanding its award-winning Hair Alchemy Collection – created for fragile, breakage-prone strands – with the introduction of the new Hair Alchemy Strengthening Masque.This buttery soft treatment masque deeply conditions while fortifying hair from the inside out and is specially designed for those with inherently weak strands of all hair types.The intensely hydrating formula restores elasticity to brittle locks and prevents breakage, allowing hair to grow longer, stronger and lustrously healthy. Clinical results show a 3x reduction in breakage after just one use.
The silicone-free formula taps into nature’s apothecary, blending ancient superfoods and phyto-technology to renew strands. Moisture-magnifying shea butter and yacón root quench and nourish weak hair, while our Curative Blend (made up of chia seed—named for the Mayan word for strength—plant-based protein and bio-fermented bamboo leaf) penetrates the hair cortex to form a protective scaffold around each strand to prevent breakage.
The Hair Alchemy Strengthening Masque can be used as a daily intensive conditioner for those with highly textured or especially parched locks, or once a week on finer strands to treat brittle hair. After shampooing with Hair Alchemy Resilience Shampoo, massage in masque, indulge (for at least one minute), rinse. For best results, comb through strands after applying the masque to ensure all product is evenly distributed throughout the hair.