Icy Ling, CEO and Co-Founder of IC & Co

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CREED Unveils world first scented toy ROBBI for Lunar New Year

20 Jan 2023

In the lead up to Lunar New Year, heritage and luxury House of Creed has unveiled a collaboration with Chinese local collectible toy brand ROBBiART to launch the world’s first art scented toy - Robbi.

Inspired by a rabbit and peony illustration from the perfumer’s recent work with luxury interiors brand Lala Curio, the limited edition collector’s art toy comes with a removable backpack that has a scented ceramic label of Creed’s signature scent, Silver Mountain Water. ROBBI is a perfect way to celebrate Lunar New Year 2023 – the year of the Water Rabbit.

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