Icy Ling, CEO and Co-Founder of IC & Co

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Introducing First Care Activating Serum Lunar New Year Edition, First Step to Healthy Radiance

14 Jan 2023

In celebration of the year of the rabbit, Sulwhasoo launches First Care Activating Serum Limited Edition featured rendezvous with a pair of rabbit and plum blossoms.

Did you know there is 1 bottle of First Care Activating Serum sold every 10 seconds globally? Did you over 400,000 customers have purchased more than 10 bottles? JAUM Activator, Sulwhasoo’s anti-aging ratio formula, make your skin look healthier and awake natural radiance from deep within, activating the master of skin universe, caring the skin’s most essential element, vital to fight against sings of aging.

Sulwhasoo’s proprietary technology derived from an end-to-end data-driven product design process encompassing ingredient selection, processing, formulation, and lead time.

Keep your skin looking healthy and radiant with First Care Activating Serum. Apply it right after cleansing. This unique first step serum instantly absorbs into your skin. Enjoy the fresh finish it provides priming your skin from deep within. Follow it up with the perfect combination of Concentrated Ginseng Renewing Serum EX and Concentrated Ginseng Renewing Cream EX. Your skin will look naturally revitalized and feel replenished.

Wishes you a new year filled with love and happiness. Sulwhasoo First Care Activating Serum Lunar New Year RRP $195 is now available via Adore Beauty, and will be available at Sephora stores and online from 21st of January.


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