08 Jan 2023
December last year, with respect to Moncler’s origins, an evolved Moncler Grenoble launches its latest High Performance collection, focused on dynamic technical skiwear designed for pros and styled for impact. Leveraging 70 years of outdoor expertise and brand heritage, Moncler Grenoble combines brand DNA with tomorrow’s innovation, developed for whatever the mountain brings, year-round.
Leading the launch of the new collection is a short film debuting Moncler Grenoble brand ambassador, French free-skiing phenomenon, Richard Permin. The film, shot by notable director, Jonas Lindstroem, captures the essence of Moncler Grenoble mantra ‘Beyond Performance’ in the most challenging conditions, channelling the thrill, passion, and skill of skiing at the pinnacle. A Grenoble-clad Permin carves down Chile’s glacial Quetrupillán volcano, narrowly outpacing tumbling snow. As two forces of nature compete, a community of skiers emerge from the snow cloud in formation behind Permin, who leads an exhilarating charge down the mountain.
The campaign and new collection will be featured in key ski destinations and cities globally, alongside the wider Moncler Grenoble collection - completing the 3 dimensions of ski: High Performance, Performance and Style and Après-Ski.