Icy Ling, CEO and Co-Founder of IC & Co

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La Mer introduces the New Eye Concentrate

16 Apr 2021

Since its creation more than 10 years ago, The Eye Concentrate has inspired a loyal cult following and become an icon in its own right. In a world experiencing increased levels of stress, we are all seeking the proverbial state of calm and clarity. For the delicate eye area – which is up to three times thinner than any other skin on the face - increasing stressors such as pollution can lead to inflammation and overwhelm skin’s natural ability to renew itself. To help protect eyes from the visible effect of life’s increasing stressors, La Mer was inspired by The Concentrate to create a next generation, concentrated formula that nourishes, hydrates and helps stabilize the look of the fragile eye area. The result? Smoother, brighter, healthier-looking eyes.

Introducing The NEW Eye Concentrate, a faster, more concentrated formula, it transforms the look of eyes and helps protect their healthy-looking future. This advanced treatment reduces the look of dark circles, lines and wrinkles and helps prevent future visible damage before it starts.

With an infusion of triple the Concentrated Miracle Broth, it rapidly soothes, deeply hydrates, and visibly energizes the fragile eye area. Complemented by our legendary cell- renewing elixir Miracle Broth and time-release Encapsulated Miracle Broth, The NEW Eye Concentrate provides a soothing infusion of healing hydration and essential energy that helps activate skin’s natural renewal.

A rich concentration of brightening molasses and soothing Recovery Kelp sourced from the pure waters of Jeju Island, The Clarity Ferment helps activate skin’s natural self-stabilizing process and helps brighten the look of dark circles, and smooth lines and wrinkles for a healthy look of vitality and wellness.

La Mer’s signature antioxidant powerhouse helps defend against damage from environmental elements, such as pollution, to help protect the fragile eye area.

Each touch releases the formula’s potency and fills skin with deep healing hydration and a surge of vital energy. This luxurious yet lightweight cream spreads effortlessly without tugging the delicate eye area and is absorbed rapidly to penetrate deeply into skin’s surface. Twice daily, dab a small amount onto the cooling applicator and gently massage onto eye area to boost natural microcirculation and help cool and refresh fatigued eyes, leaving the eye area feeling energized, looking restored and renewed.

The New Eye Concentrate 15ml RRP AUD $315

Available from selected David Jones locations and online via www.cremedelamer.com.au

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