Icy Ling, CEO and Co-Founder of IC & Co

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Creed opens Australian Flagship Boutique in The Strand Arcade

02 Dec 2022

Revered French fragrance house Creed, renowned for its quality, refinement, and originality, has opened their Australian flagship boutique in the heart of The Strand Arcade in Sydney.

The Strand Arcade is a heritage-listed Victorian-style retail arcade located in the heart of the Sydney central business district. Opened in 1892, The Strand Arcade is Sydney’s epicentre of style and design, housing many of Australia’s best designer labels and speciality stores catering for a discerning, sophisticated clientele.

Designed to reflect the spirit of the brand, the modern and refined store concept has been crafted by French architect Can Onaner, the architect for Creed boutiques globally, with his design for the brand inspired by Viennese architect Adolf Loos.

Executed by Australian architect Huss Chalich from Pinnacle Designs, Onaner’s interpretation for the sophisticated and sleek store focuses on dark marble hues and warm timber tones, offset by contemporary mirrors and gold accents to provide a dramatic backdrop to the array of fragrances on display.

Offering not just the classic collection of fragrances for which the brand is known, the Strand Arcade flagship boutique will also welcome exclusive products to Australia for the very first time including the bath and body collection as well as a selection of travel atomisers and leather goods.

Committed to offering an unrivalled experience in the world of fragrance, the Creed Sydney flagship will enhance the consumer experience by providing clients with an instore fragrance consultation prior to purchasing, as well as offering private masterclasses and events.

Creed The Strand Arcade Boutique

Address: Ground Level, Shop 6, 412-414 George St, Sydney

Website: creedperfume.com.au

Opening Hours:

Monday, Tuesday, Wednesday, Friday, Saturday: 10.00am – 5.30pm

Thursday: 10.00am – 6.00pm

Sunday: 11.00am – 5.00pm

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