26 Oct 2022
This year, MECCA Holiday is all about generosity – to others and to yourselves. We want to make shopping for gifts as joyful as the feeling of giving them. We are here to inspire generosity, kindness and connection.
The 2022 MECCA Holiday Gift Guide details the year's most anticipated limited-edition launches with makeup to wow, scent-sational gifts and everyday luxury.
Since 2016, MECCA Brands has partnered with the National Gallery of Victoria to collaborate with a female artist for its annual holiday packaging and campaign.
MECCA's limited-edition design is now a sought-after collector's item for beauty lovers across Australia and New Zealand.
The bespoke designs developed from the artist’s existing body of work are represented across MECCA’s Holiday gift bags, wrap, tissue, boxes and select products as well as materialised across the wider Holiday campaign.
For the NGV, the collaboration allows the gallery to acquire and display the works to help enrich its holdings of contemporary art and design. Additionally, and most importantly, the selected female artist has the opportunity to showcase their work and increase their artistic awareness within Australia and New Zealand, while being displayed at one of Australia’s most prestigious galleries.
Nadia Hernández is an emerging artist originally from Mérida, Venezuela, currently based in Melbourne. Nadia’s multi-disciplinary practice is informed specifically by the current political climate of her home country and her experience as a Venezuelan woman living abroad.
Nadia makes art as a means to connect with her sense of place. She negotiates complex narratives, weaving the personal and political, and articulates this through colourful textiles, paper constructions, paintings, music, installations, sculptures, and murals. Her work covers complexities of memory, despair, hope and reconciliation, reminding us that these feelings often co-exist.
This year, MECCA's Holiday packaging and campaign messaging have been inspired by the notion of generosity within Nadia's poem Of What We Are.
The MECCA holiday collection lands in stores and online at mecca.com.au and meccabeauty.co.nz from today.
