Icy Ling, CEO and Co-Founder of IC & Co

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Floris London introduces No. 007 - a fragrance that celebrates 60 years of James Bond films

22 Oct 2022

Created in celebration of 60 years of the James Bond film franchise, the perfumery team at Floris have created the exclusive No. 007. The fragrance draws inspiration from the effortless style and substance of the James Bond films which have entertained audiences for generations.

A rich and spicy fragrance with amber at its base, this captivating scent is a blend of refreshing citrus and juniper notes set against a subtly smoky accord with flashes of spicy dianthus carnation and an aromatic heart created by a fusion of rose, lavender, rosemary and geranium, underscored by the reassuring warmth of sandalwood, oakmoss and musk.

Dr. No (1962) was the first film in the James Bond franchise. As the film begins, audiences see a single white dot appear on screen, and morph into the barrel of the gun through which Bond is seen; he shoots and the screen is washed red. It was from this iconography that Floris London drew inspiration for No. 007’s packaging design and look. A visual which all James Bond fans will be able to identify and resonate with.

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