Icy Ling, CEO and Co-Founder of IC & Co

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29 Sep 2022

Enter a new dimension of unbound freedom with Gucci Flora Gorgeous Jasmine Eau de Parfum. Continuing the story introduced with Gucci Flora Gorgeous Gardenia, this is the second fragrance to join the joy-fueled world of #FloraFantasy. Captured by artist Petra Collins, the new scent launches in September 2022 with a transporting campaign fronted by multi-platinum selling recording artist, songwriter and trailblazer Miley Cyrus.

Debuting in 2021 with Gucci Flora Gorgeous Gardenia Eau de Parfum, the #FloraFantasy story journeys through a candy pink world filled with pop references and kawaii cuteness. Surrounded with flowers and fluffy animals, Miley Cyrus takes us on an expressive leap of imagination inspired by the delicious scent, manifesting moments of pure joy that evolve into a cheery dreamscape. The embodiment of her generation, she speaks truth to self-expression, optimism and authenticity, drawing the viewer into an anime adventure.

Gucci Flora Gorgeous Jasmine Eau de Parfum bursts with a radiant composition led by Grandiflorum Jasmine. Tender wreaths of noble Jasmine are transformed through extraction into the heart and spirit of Gucci Flora Gorgeous Jasmine, resulting in an enlightened expression of this precious flower. Blended with base notes of Sandalwood and Benzoin, its soothing sensuality creates a skin imprint unique to the wearer. Its energy of inner joy is further lifted with optimistic notes of Mandarine Essence and Magnolia Accord, which infuse the scent with joyful serenity.

Inspired by the soothing power of the turquoise stone–often associated with hope and protection–its namesake shade cloaks the elongated bottle with a dream-like influence. Reimagined in Alessandro Michele’s vision, the House’s distinctive Flora pattern seals the design with a magical touch, fortifying Gucci Flora Gorgeous Jasmine as an object of inner inspiration for all who encounter it.

Continuing the story introduced with Gucci Flora Gorgeous Gardenia Eau de Parfum, Gucci Beauty welcomes its latest limited edition makeup duo. This makeup collection is the first to be inspired by a fragrance of the House.

The new Gucci Palette Beauté Des yeux Gorgeous Flora includes 12 satin, matte, and metallic shades, available in a dreamy range of pinks, blues, and neutral colors. Designed to be blended in playful combinations, the shadows delivery highly pigmented, long-wear color and can be layered together for unique results. The texture is both lightweight and buildable, allowing for endless creative combinations. Encased within a gold-trimmed pink case, it features the House’s emblematic Flora pattern. Bursting with Illustrated flowers, this covetable palette is a true collector’s item and a memorable keepsake thanks to the removable tray, which also makes the palette refillable once the shades are finished.

Gucci Rouge de Beauté Brillant Flora in Shade 208 ‘They Met in Argentina’ is a hybrid lipstick delivery 24 hours of moisture and a highly-pigmented shine. It has the caring properties of a balm but the pigment payoff of a lipstick. Delivering a veil of vibrant, glowing color, the formula is infused with moisturizing Black Rose and Peony Oils, combined with jojoba Seed Oil and Karité Butter, while Hyaluronic Acid provides immediate and long-lasting hydration with a soft, lip-plumping and soothing effect. Encased within a slim gold bullet, its pink outer lid is adorned with the Gucci Flora pattern.

GUCCI Flora Gorgeous Gardenia 50ml EDP $169 | 100ml EDP $230. Limited Edition Gucci Palette Beauté Des yeux Gorgeous Flora Eye Shadow Palette $230 and Gucci Rouge de Beauté Brillant Flora in Shade 208 ‘They Met in Argentina’$66. Available now at David Jones and Myer Stores nationally.

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