Icy Ling, CEO and Co-Founder of IC & Co

Previous         Next


16 Sep 2022

Last weekend, FENTY BEAUTY by Rihanna launched Fenty Beauty TikTok Warehouse, an immersive experience designed to spotlight creative excellence in the Australian TikTok community and offer an opportunity to create dynamic beauty content with Rihanna’s beauty brand.

The debut of the Fenty Beauty TikTok Warehouse – located in a secret laneway, in the inner- city suburb of Alexandria, Sydney – comes complete with interactive zones, tons of video- ready natural light, mirrors and destinations to explore and personalize your ‘Fenty Face’ – Rihanna’s real-life method for a soft-matte complexion, killer radiance, and expressive color.

The Fenty Beauty TikTok Warehouse will open its doors for three days only, inviting TikTok mega stars, beauty trendsetters, ones-to-watch creators, and newly joined users from all over Australia to explore and get creative within the space.

Across each day, guests will enter through the gates of content creation heaven – with lots to see and experience. The warehouse has been divided up into zones, allocating a moment for each FENTY BEAUTY category to shine. This will highlight the game-changing products that form ‘The Fenty Face’ – Rihanna’s real-life, universal method for a glowing and soft- matte complexion. On display will also be; all 50 shades of Pro Filt’r foundation, each formula of the Gloss Bomb range, MVPs from the eye category, and of course the multi- tasking skincare range, FENTY SKIN.

Our Fenty Beauty TikTok Warehouse offers an opportunity for Fenty Beauty and creators alike to come together to share their passion for beauty and self-expression; and proliferate our notion of beauty for all.

Previous         Next

Back to news