08 Apr 2021
Amyris, Inc., (Nasdaq: AMRS), a leading synthetic biotechnology company in the Clean Health and Beauty markets, today announced a 5-year partnership with Reese Witherspoon as global brand ambassador for Amyris’s clean beauty brand Biossance®, one of the fastest-growing clean and sustainable skincare brands.
Together, Reese and Biossance will partner to shape the future of clean beauty, leveraging her global leadership in the entertainment industry and passion for education with Biossance's unparalleled expertise in skincare efficacy and clean beauty science.
Reese, in conjunction with the Biossance team and its industry-leading scientists, will create content that’s engaging and educational, empowering today’s beauty community to become savvier, more health-conscious consumers. She will also develop curated and limited-edition items featuring her favorite products from Biossance.
“I have always been conscious of what’s being put on my skin, but after all the time I’ve spent on-sets throughout my career, I’ve learned so much,” Reese Witherspoon explains. “As my knowledge has grown so has my desire to use clean and consciously created products. I not only fell in love with Biossance’s products, especially their Rose Oil, but also their innovative, female-led team and their mission towards a sustainable future. My skin has never felt healthier and I’m proud to work with such a strong industry leader in sustainability and care for our planet.”
“Reese is a champion of empowerment and education. Her relatability, genuine desire to learn and passion for her beliefs engages everyone she reaches,” said Biossance President Catherine Gore. “We are honored to partner with her in advancing our mission toward a more sustainable future for our planet through clean beauty. We continue to experience industry leading growth and expect our partnership with Reese to expand our global consumer awareness while continuing to improve the effectiveness of our mission forward, science led clean beauty strategy.”
