26 Jun 2022
Inspired by the fleeting moment of the golden hour in the crown of the Swiss Alps, in 2021, La Prairie sought to recreate its unique radiance and impart it to the skin with the unveiling of the Pure Gold collection. In 2022, La Prairie explores another radiant Swiss landscape.
Suspended between the majestic minerality and the vast lakes of Switzerland, there exists a singular place overlooking lac Léman where radiance reaches an apex of beauty. It is a place shaped by ancient terraced vineyards traced by stone walls. Throughout the day, the bright sun directly irradiates the mountain face while its rays are reflected off the mirror-like surface of the lake to ignite the Swiss mineral surfaces. The energy of the sun is captured and stored in these ancient stones.
When the sun sets, Swiss peaks are veiled in darkness and a calmness blankets the landscape. The replenishing energy of the sun that was captured during the day continues to seep through the mineral core in a nocturnal diffusion, allowing the vines to thrive at night.
Inspired by this nightly phenomenon, the scientists at La Prairie sought to capture its essence.
Nighttime is a moment of recovery and rebuilding for the skin. These nightly regenerating processes require high amounts of energy to function optimally. However, skin that is devitalised cannot supply this energy, as cellular metabolism – essential to providing energy to the cells – is slowed down. The ageing process is accelerated, and signs of ageing become more prominent.
The Pure Gold Diffusion System delivers a three-peak action sequence to the skin. First comes the immediate deposition of gold on the skin’s surface to offer instant radiance. An intense infusion of replenishing ingredients follows. Finally, a steady release of the replenishing ingredients linked to the gold particles deposited on the skin’s surface completes the sequence. Night after night, skin appears strengthened and restructured. Radiance is restored. Come morning, a new radiance arises.
All of La Prairie’s creations are the result of 90 years of Swiss cellular science. Pure Gold Radiance Nocturnal Balm is infused with La Prairie’s Exclusive Cellular Complex, an active ingredient that gives new life and energy back to the skin.
Inspired by ancient rituals, the Pure Gold nighttime ceremony begins with a signature gesture using the Nocturnal Massage Stone, made from a single piece of sculpted marble, that accompanies the Pure Gold Radiance Nocturnal Balm. After cleansing and toning, Pure Gold Radiance Concentrate, or alternatively, a small amount of the Pure Gold Radiance Nocturnal Balm is applied to the skin as a base for the immersive ceremony. A series of specially conceived massage strokes using the cooling Nocturnal Massage Stone follow to stimulate microcirculation and lymphatic flow, allow a free flow of energy and an exchange of nutrients and oxygen in the skin, increase lymphatic drainage and soothe facial muscles by releasing the daily build-up of tension.
After performing the signature gesture, Pure Gold Radiance Eye Cream is applied. Finally, the skin is cosseted with the application of the Pure Gold Radiance Nocturnal Balm. Inspired by the dawn of radiance, its rich, lustrous champagne-coloured formula envelops the skin in a comforting embrace. The signature fragrance of the Pure Gold Collection sets the tone for a resplendent experience while the skin is left feeling revitalised, replenished, enriched.
La Prairie’s vision of luxury is its very identity – it is luxury that is not only the height of craftsmanship, but culturally and ethically elevated. La Prairie embraces its responsibility to make the world a better, more beautiful place. Its vision redefines what it is to dream, to aspire – a pleasure today and a pleasure to transmit over generations.
La Prairie pursues its sustainability journey by offering this new creation as a replenishable vessel, in line with the Pure Gold Collection, in which each creation’s brushed metal casing and cap are designed to be kept indefinitely. Only the delicate glass vials containing the formulas, once empty, are meant to be replaced by new ones. By promoting timeless packaging whose most precious, resource-rich materials become replenishable vessels, La Prairie commits to smarter, sustainable design. In addition, by ensuring the recyclability of its vials, the Pure Gold Collection empowers clients to contribute to the reduction of waste for the benefit and the beauty of the world in which we live.