Icy Ling, CEO and Co-Founder of IC & Co

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Davines expand their OI Collection with the launch of Liquid Luster

07 Jun 2022

Italian luxury haircare brand Davines, guided by the principles of ethical and environmental sustainability, has expanded their OI line launching a new Liquid Luster. Designed to give you perfect, weightless shine that heightens hair to its most radiant, gloss-like state with no wait time.

Rich in hydrating agents, OI Liquid Luster is a water-like weightless treatment that gives instant shine and manageability for all hair types. Its multi-benefit formula can be added onto any in-salon service or used at home.

A liquid texture, rich in moisturising agents that come in direct contact with the hair fibre without any barrier and thus rest on the hair polishing its surface. OI Liquid Luster improves the hair quality leaving its incredibly healthy and soft, favouring combability, drying and styling.

The formula is enriched with the collection’s hero signature ingredient Roucou. A plant from Amazonia, Roucou is rich in beta-carotene that contains restructuring properties, promoting both repair and growth.

Guided by Davines’ core principles of innovation, sustainability and design, the best-selling collection is derived from the synthesis of Davines’ state-of-the-art laboratories and its complete cosmetic treatment range offering outstanding performance that leaves the hair beautiful and nourished.

Comprised a Shampoo, Conditioner, Hair Milk, a multi-functional oil treatment, Hair Butter and now Liquid Luster, the collection is an essential line of treatment-based products, each representative of Davines’ philosophy. Featuring an unmistakable elegance, the deluxe collection is housed in sophisticated monochrome packaging.

In line with Davines’ ethos of finding the ideal equilibrium between beauty, sustainability and environmental awareness, crafting products that express a thoughtful balance of substance and design. The OI Collection is derived from the highest quality natural ingredients applying decades of scientific rigor to perfect each formula.

Visit www.davines.com.au for more information.

Davines OI Liquid Luster RRP $74.95, available on www.salonstyle.com.au.

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