26 May 2022
Back in 2015, Paco Rabanne proudly presented its new fragrance, Olympéa. She embodied Rabanne’s conception of a contemporary femininity, intertwined with the myth of sports.
Time has flown, time has changed us. And always paving the way, Paco Rabanne turns to the legendary scent once more, continuing to evolve, to grow, and to learn; questioning what Olympéa stands for in the midst of a social and generational revolution. Recontextualizing the ideal of woman, while anchoring it in a distinctly urban environment.
Obsessed by the concepts of power and beauty, the mythical fragrance is reimagined for a new generation. Reworked for right now.
A continual theme remains: sports. Forever embodying Olympéa. Audacity, confidence, attitude; values that moved Paco Rabanne then, and that sportswomen look to today.
Boundaries are pushed, statements are made. The scent must continue to embody all Paco Rabanne stands for, but it must do so meshing with today’s desire: to be contemporary, inclusive, and even closer to people’s hearts. It must represent the most renegade spirits and thus express all of Rabanne’s most colourful facets.
“By pushing the experiences to the limits, we can change mindsets”- Paco Rabanne.
Solar stands for fierceness, independence, confidence. But more importantly, it’s a symbol of higher power, of multi-faceted energy, of the warmth and strength shared by womanhood. Always. And today.
For the dazzling new fragrance, perfumer Anne Flipo worked with a gorgeous olfactory vision: That of a field of flowers, sparkling under the sun’s Zenith.
She writes the code. Starting with bright citrus, the sparkling energy of mandarin peel and orange, which feels like a smile, comforting and bedazzling all at once. Orange, associated with joy, sunshine and the tropics, represents for Paco Rabanne, enthusiasm, creativity, happiness and determination. In heraldics, the colour indicates one’s strength and endurance.
Rapidly, the scent’s top notes transform into a majestic solar accord of stunning ylang-ylang, bright heady white blossom and exotic, sensual gardenia at the heart. The latter symbolizes purity and gentleness, a harbinger of good luck since the 18th century. Not that she needs it. She’s got this.
Then it hits you. She’s a goddess. The minerality of oakmoss brings a dimension of invincibility, supported by the addition of fragrant benzoin at its base. It’s a subtle clash, one that embraces a radiant bouquet of florals with the arresting sexiness of aromatics. Composed with ingredients of 90% natural origin, it is a vegan scent, in harmony with the earth – just like her.
Olympéa Solar EDP Intense RRP $150 / 50ml & $194 / 80ml. Available at Myer 22nd May and David Jones 12th June, 2022.