26 Mar 2021
Ralph Lauren virtually presented the Spring 2021 collections in a ground-breaking digital experience that fused fashion, music, and film with the latest in 3D technology. Guests were invited to immerse themselves in the incredible, multifaceted World of Ralph Lauren directly from their homes. A dual-gender see-now, buy-now digital experience virtually transported a global audience into a timeless and unforgettable cinematic rendering of Ralph Lauren’s latest collections, followed by a special musical performance by Janelle Mona?e.
“My designs have always been about creating a world that is beyond fashion, a world of romance and timeless sophistication. For Spring 2021, my collections for both men and women intertwine those feelings and express a personal style that is modern and enduring.” —Ralph Lauren
Reminiscent of an old Hollywood film, “All or Nothing at All” took the viewer behind the silver screen to explore the romantic love story dreamt up by Ralph Lauren. Highly advanced computer - generated imagery (CGI) was used to develop a virtual, dynamic black-and-white movie set, highlighting the juxtaposition of a classic film noir sensibility with the latest in modern technology. Each character in the film was intricately sculpted into an artistic 3D digital rendering and then virtually wardrobed in the latest men’s and women’s Spring collections. Representing the most luxurious expression of the Ralph Lauren brand, each piece of the collections was meticulously recreated and rendered through a digital medium for the first time, echoing the incredible craftsmanship of the physical garments. Complementing this live digital cinematic experience, Janelle Mona?e performed a musical set kicking off with her interpretation of the iconic love song “All or Nothing at All,” set in the Ralph Lauren flagship store in Beverly Hills, CA.
Women’s Collection and men’s Purple Label Spring 2021 evoked a sense of romantic sophistication in a film noir sensibility. The season’s strong color palette of bold navies, creams, browns, powder blue, and tan was paired with pops of florals, Art Deco, and animal prints in unique fabrications. Effortless silhouettes were showcased in linen and silk to complement the soft suiting and sleek dresses that convey a relaxed yet polished attitude. Impeccable tailoring, luxurious nonchalance, and timeless elegance showcased Ralph’s vision for day and eveningwear.
Guests are invited to become a part of the experience themselves by sharing a bespoke black-and-white Snapchat filter that dresses the user in an iconic Ralph Lauren tuxedo, and will be able to further explore and shop the Spring collections through the Ralph Lauren Beverly Hills Virtual Store portal on RalphLauren.com.
