Icy Ling, CEO and Co-Founder of IC & Co

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THE POWER OF ATTRACTION - The seductive intensity of BOSS The Scent defies the laws of gravity in a spectacular new film starring two rising stars

27 Mar 2022

Radiating passion and sensuality, a show-stopping campaign takes the seductive intensity of BOSS The Scent into a whole new dimension. The power of attraction between two protagonists, portrayed by Jacob Elordi and Laura Harrier, is stronger than ever before as the launch of BOSS The Scent Le Parfum unleashes a new love phenomenon. With a fragrance concentration of 18% and 20%, the two Parfums offer a heightened interpretation of the original scent that leaves a lasting impression.

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