Icy Ling, CEO and Co-Founder of IC & Co

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10 Mar 2022

Shine-free, matte, even: Gucci Beauty launches the new Serum De Beaute Fluide Matifiant, its first mattifying primer that keeps makeup looking fresh while leaving skin feeling cared for. The highly sensorial gel formula is developed for all skin types and designed to beautify one’s unique features, rather than mask them. Gliding easily onto the skin, it blends seamlessly with foundation for a natural and long-wearing makeup finish, but can also be used alone to even out and blur imperfections on the skin. Adding to Gucci Beauty makeup range, Serum De Beaute Fluide Matifiant joins the House’s first primer, Serum De Beaute Fluide Soyeux, to offer beauty lovers the choice between a natural or matte finish.

A primer that feels instantly refreshing as it touches the skin, Serum De Beaute Fluide Matifiant melts on, its soft and cool gel texture leaving an imperceptible film. Enriched with a seboregulator complex of Moambe Jaune Tree extract, Salicylic Acid, and Bamboo powders, the formula controls shine all day long, blurs the look of the pores and improves makeup wear. Infused with caring ingredients such as Hyaluronic Acid and Glycerin, Serum De Beaute Fluide Matifiant creates a naturally perfected and unified complexion. Rose Centifolia distillate soothes the skin and provides antioxidant power to the primer. The gliding formula will leave skin looking beautiful and enhanced, whether the primer is worn alone or in preparation for a fuller look. Available in one, universal clear shade.

Gucci Serum De Beaute Fluide Matifiant $79 is available from David Jones, Myer and Sephora stores.

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