Icy Ling, CEO and Co-Founder of IC & Co

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Aveda Launches First Intensive Bond-Building Serum to Transform and Repair Hair Overnight

01 Mar 2022

Aveda, the high-performance, vegan hair care brand with a mission to care for the world, has announced its first overnight bond-building intensive repair serum. Wake up to visibly repaired hair with the new Botanical Repair Strengthening Overnight Serum, a vegan and 99% naturally derived1 lightweight, quick-absorbing serum that creates an invisible veil on hair, helping to prevent damage and friction during sleep, leaving hair stronger, deeply nourished and visibly revived.

Powered by the Botanical Repair intensive hair repair technologies, this overnight serum builds bonds in the inner cortex of the hair strand, strengthening and repairing hair, and helping protect it from future damage. Formulated to work most effectively at night when hair is not exposed to external aggressors, this product provides 8 hours of uninterrupted hair repair. The Botanical Repair Strengthening Overnight Serum also includes nangai oil, which helps attract separated ends back together, reducing the appearance of split ends.

“The ‘skinification’ of hair is a growing trend, which is what inspired the lightweight, fast-absorbing serum texture and the high-performance benefits of this product. Aveda is a no-compromise brand, and it took our team more than 2 years to get the texture and performance of this product just right,” said Camille Sasik PhD, Aveda’s Director of Hair Care Research and Development. “With Botanical Repair Strengthening Overnight Serum, consumers can treat damaged hair at night with uninterrupted plant-derived repair. We are also excited to now offer a product in the Botanical Repair lineup that provides split end repair in addition to bond building benefits.”

Use the Botanical Repair Strengthening Overnight Serum nightly, or as often as needed. Apply the serum to lengths and ends of hair at bedtime (do not rinse). Sleep with the product in your hair and style in the morning as usual. Pro tip: apply Botanical Repair Strengthening Overnight Serum to the ends of your hair during the day for additional split end repair.

The Botanical Repair Strengthening Overnight Serum joins Aveda’s revolutionary plant-derived hair repairing collection, including Botanical Repair Strengthening Shampoo and Conditioner, Botanical Repair Intensive Strengthening Masques - Light and Rich, and Botanical Repair Strengthening Leave-In Treatment. This bond-building collection for all hair types and textures infuses hair with a fresh, light floral, herbal aroma with certified organic ylang-ylang, rose and marjoram and other pure flower and plant essences, leaving hair smelling as indulgent as it looks and feels.

The Botanical Repair Strengthening Overnight Serum is 99% naturally derived1, silicone and paraben free, and like all Aveda products, is vegan, cruelty free and manufactured using 100% renewable energy through solar and wind power.2 Botanical Repair Strengthening Overnight Serum comes in a 100% post-consumer recycled PET bottle.

The Botanical Repair RRP $68.00 Strengthening Overnight Serum is available starting 1st March in Aveda salons, spas, stores, specialty retailers, and online at aveda.com.au.

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