25 Feb 2022
“Bloom beautifully, dangerously, loudly, bloom softly, however you need, just bloom.” – Rupi Kaur?
Women bloom. They bloom in freedom, in beauty, in joy. Every day.
Why origami?
Origami is magic: the ancient Japanese art of folding paper to create an emotional landscape.
The most ancient tradition of origami is the Tsuru, a representation of the Japanese red-crowned crane. A thousand paper cranes, called Senbazuru, are said to make wishes come true. An origami flower, a bag.
Furla 1927 blooms - A new, revolutionary bag: created by the best craftsmen, the best Italian artisans. By their hands, with love. Craftmanship is beauty. Craftmanship is love.
Strong and resilient, BLOOM BAG is foldable, supple, light, airy, and paper; the paired chain shoulder is in recycled acrylic.
Complex in its simplicity, it reveals its nature slowly, in layers. Beautiful and functional at the same time. Designed carefully. With love. Handbags and women live side by side, together, every day. A bag is a shield, an ally, a friend. A repository of secrets, holding personal effects, things: baggage of emotions.
BLOOM BAG, like FURLA, is Italian. Italy-made. Italian Style is something that the Italians are born with, but that everybody can acquire. Style is a learning process: learning to know yourself. Know your taste. Know what makes you happy. Be happy with yourself, be happy with others.
Joy is everywhere, in every moment – it’s the landscape of our lives.
