Icy Ling, CEO and Co-Founder of IC & Co

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Gucci dares lovers to choose the unconventional as new Gucci Guilty scents debut

11 Feb 2022

The #ForeverGuilty universe continues to pursue a liberated notion of passion with Gucci Guilty Parfum Pour Homme and Gucci Guilty Eau de Parfum Intense Pour Femme. Launching in January 2022, in time for Valentine’s Day, the scents reinterpret the classic Gucci Guilty fragrances in a move that elevates both the juices and their packaging to higher levels of intensity. For those looking for a declaration of love free from the rules and definitions of society, the two scents are designed to act as emblems of the connection between like-minded, eccentric lovers. In the campaign featuring #ForeverGuilty protagonists Jared Leto and Lana Del Rey, the Woody Aromatic Ambery scent for him and the Ambery Floral Woody scent for her are redressed in block metallic shades of dark anthracite and powerful bronze and placed within a new vintage diner setting.

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