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Aveda Launches Next Generation of Permanent Vegan Hair Color

07 Feb 2022

Aveda’s next generation of permanent hair colour has arrived with 96% naturally derived Full Spectrum Permanent Vegan Treatment Hair Color. This professional hair colour features a new exclusive alkalizer technology, an expanded palette of customisable colour, a specially developed pure-fume aroma, and a new 100% recycled aluminium tube.

Following 3 years of scientific research, Aveda has developed a proprietary alkalizer technology that powers Full Spectrum Permanent Vegan Treatment Hair Color, taking hair colour to a new level of performance. The new alkalizer: Enhances colour penetration for exceptional deposition; Processes faster for 100% grey coverage in just 30 minutes; Delivers radiant shine and longevity even on difficult-to-maintain reds; Gives incredible results with precisely calibrated shades; Creates infinite shades with an expanded range.

“We don’t have to compromise on anything to achieve the colour results we long for,” said Ian Michael Black, Aveda’s Global Artistic Director for Hair Colour. “Naturally derived, vegan, and fully customizable; Aveda Full Spectrum has it all.”

Aveda’s Full Spectrum Permanent Vegan Treatment Hair Color also offers an expanded palette of customisable colour, with options to choose from precisely calibrated shade formulations handcrafted with a unique blend of dyes and pH adjusters for high performance colour results. Colourists can create virtually any colour with enhanced shades for endless colour possibilities.

New Natural Cool Series: featuring 60% more cool dyes that neutralises hair’s underlying warmth while staying true to level. Available in 9 levels.

New Natural Natural Series: Added opacity and coolness for 100% grey coverage in 30 minutes. Available in 7 levels.

Improved Natural Series: Same tonal quality as previous full spectrumTM permanent hair colour with exceptional colour deposition and longevity. Available in 8 levels.

New and Expanded Tones: Same full range of light, dark and pure tones in bold new packaging plus four new tones for simplified brunette and blonde formulations and a pink pure pigment.

Full Spectrum Permanent Vegan Treatment Hair Color is formulated with a new protective botanical oil blend that features sustainably sourced ingredients and 20% more weightless oils for enhanced condition and shine. The oil blend includes: Certified organic avocado oil, which is rich in omega-9 monounsaturated fats. Aveda’s comes from family farms in Africa where the avocados are hand-harvested and cold pressed. Certified organic baobab oil that comes from cold-pressed seeds from the “Tree of Life” as it is known in Africa. Aveda’s partner in West Africa has given local people a sustainable source of income through the harvesting of this oil. Certified organic sacha inchi oil, which is rich in omega-3 oils and comes from a plant native to the Amazon forest. Aveda’s supplier works with a local partner who obtains the seeds from family farms and presses them at a factory in Peru.

For added protection and strength, Aveda’s Full Spectrum Permanent Vegan Treatment Hair Color was formulated to work in harmony with the Botanical Repair Professional Color Treatment for 5X stronger hair after just one treatment.

Full Spectrum Permanent Vegan Treatment Hair Color now features an exclusive pure-fume aroma with certified organic essential oils, including clove, lime, orange and peppermint that transforms every colour service into a multi-sensory experience.

“These high-impact essential oils were artfully blended and balanced until we landed on the perfect aroma that delivers a fresh, vibrant experience for the guest and Artist,” explained Kate Rosso, Aveda’s Principal Perfumer.

Aveda Full Spectrum Permanent Vegan Treatment Hair Color is 96% naturally derived and like all Aveda products, is cruelty-free, vegan and manufactured using 100% renewable energy through solar and wind power. This treatment colour now comes in a 100% recycled aluminium tube, with FSC certified 100% recycled fiber cartons that are 100% recyclable.

Aveda Full Spectrum Permanent Vegan Treatment Hair Color is available at any Aveda concept salon.


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