10 Mar 2021
In the heart of La Prairie, rejuvenation is not only about “adding years to life, but adding life to years”. This long-held belief was originated from the time when Clinique La Prairie started in 1931, after Dr. Paul Niehans’ pioneered research and timeless effort, unlocking the secret of time and making beauty everlasting. Inspired by his ideas and guided by the 21st century skin biology, the very essence of the Platinum Rare was created.
Our skin has its ability to regenerate itself, based on a highly coordinated network of rejuvenating processes, managed by signaling molecules. La Prairie’s Haute-Rejuvenation revitalizes the skin and helps support this unique ability. The interconnectivity of rejuvenating processes triggers additional ones, creating a virtuous loop across skin layers to fight the appearance of weakened skin mechanical, lack of firmness, elasticity and volume - leading to a loss of skin tissue.
Today, the science of Haute-Rejuvenation reaches its apex with Platinum Rare Haute-Rejuvenation Protocol – an intensive treatment which visibly reawakens the skin, helping compensate for the loss and degradation of that come with age. Within this intensive treatment period, its performance comes from a three-faceted approach: First, the formula temporarily softens the skin barrier in order to optimally deliver its active ingredients into the skin, allows for their full potential to be exploited. Second facet helps to reanimate skin cells. Thanks to a blend of signaling molecules that work together with La Prairie’s patent-pending Platinum Multi-Peptide and Exclusive Cellular Complex, the skin is reawakened and reaching a much rejuvenated outcome.
After your unboxing ritual, you will find the three vials of the Platinum Rare Haute-Rejuvenation Protocol designed to be used for a month-long period. You can select this intensive treatment up to four times a year intermittently. Each of the ten-day vials is composed of two chambers to protect the integrity of two separated formulas. Use it morning and evening after cleansing, toning, and detoxifying with the Platinum Rare Cellular Life-Lotion. Then apply Platinum Rare Haute-Rejuvenation Eye Elixir, Eye Cream and Cream to perpetuate the virtuous loop of rejuvenation.
Welcome, to a journey of eternity that is no longer hidden in dreams.
