Icy Ling, CEO and Co-Founder of IC & Co

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Piaget opens its new Salon in Westfield, Sydney Australia

11 Dec 2021

Piaget is proud to announce the opening of the latest Piaget Salon in the heart of Sydney’s luxury shopping district, Westfield Sydney CBD. Piaget has collaborated with Ascentier on this new and exciting chapter in Sydney.

The Piaget Salon in Westfield Sydney, takes inspiration from the atmosphere of the Maison’s historical Salon introducing a warm, inviting environment that invigorates guests on their journey to discover the spirit and know-how of the Maison.

In 1959, Piaget opened its first Salon at the Rue du Rhône in Geneva - a place where people met to enjoy time together and discover new creations. Nearly 60 years later, Piaget unveils a contemporary setting that embodies the distinctive and daring aesthetics of the Maison. The Piaget Salon’s vibrant atmosphere is a culmination of new Salon color codes. They are meticulously selected from elements that inspire the Maison and are found in Piaget’s collections: gold, white, coral red, pink, yellow, and the iconic Piaget Blue. Signature of the Maison, the Piaget Blue echoes the warm and vibrant color that inspired and continues to inspire collections and is emblematic of Piaget’s charisma, sense of freedom and energy. The rich hue of Piaget Blue also references the stones used in Piaget creations, such as brilliant lapis lazuli and turquoise.

The atmosphere of the Piaget Salon has a certain uniqueness, where nothing is comparable to a traditional watch and jewellery boutique. It is crafted like a jewel itself, housing the Maison’s iconic luxury watch and jewellery collections, including Piaget Polo, Limelight Gala, Possession, Altiplano, and Piaget Rose.

“We are thrilled to be partnering with Ascentier on this new Piaget Salon that will play a major role in the expansion of our brand identity in the Australian market. This execution of the interior and exterior design pays homage to the Maison’s foundation of generous and festive values that we know will be welcomed with open arms by Sydney residents.”Gaspard Barthelemy - Brand Manager, Piaget Australia

"We are excited to be the one bringing the Piaget Salon in its fresh concept to Sydney Australia, presenting the dazzling creations of Piaget with extraordinary experiences. Our family established the bond with Piaget dated back in the 1990s, it has been a journey full of inspiration and innovation. And now it is our pleasure as the second generation to extend such bond in a new chapter." Jack Lin & Laura Liu - Director, Ascentier

Piaget Westfield Sydney, New South Wales

Shop 4032, Westfield Shopping Centre

188 Pitt St, Sydney NSW 2000

(02) 9222 1686

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