09 Dec 2021
This holiday season, Estée Lauder takes you on an irresistible adventure, a confectionary fantasy with delicious gift ideas at every twist and turn. Be transported to a magical floating candy shop with luscious sugar plums, sky-high candy canes and playful gingerbread houses filled with the most indulgent gifts to delight everyone on your list.
Starring in this year’s holiday campaign are Estée Lauder Global Brand Ambassadors Adut Akech, Grace Elizabeth, Karlie Kloss and Carolyn Murphy, who have been reimagined as avatars, specially created to be immersed into the fantastical candy world. The avatars swing from pastel cotton candy clouds and twirl through candy canes and gumballs in a holiday dream world unlike any other.
This year, Estée Lauder unveils The Estée Lauder Holiday Sweet Shoppe, an immersive online shopping experience that allows users to travel through virtual confectionary worlds filled with larger-than-life products and whimsical imaginary candy treats. Float through Skincare Delights, Makeup Treats and Festive Fragrances and treat yourself to exclusive gifts and sets, sure to delight any sweet tooth. The Estée Lauder Holiday Sweet Shoppe is available on EstéeLauder.com and can also be accessed via a QR code in-store to view.