21 Nov 2021
ERMENEGILDO ZEGNA invites you to experience perfumery in an unconventional, unexpected way. Introducing Ermenegildo Zegna XXX, a new Eau de Parfum collection that establishes a contemporary class of fragrance and expression. Featuring three multidimensional scents—Verdigris, Cyprium, and Charcoal—XXX launches globally October 2021.
First brought to life by the namesake Italian fashion label, XXX runway designs exemplify the boldest expressions of Zegna, centered on the most innovative fabrications and couture techniques. An iconic triple stitch design and logo connects each dynamic piece. XXX fragrances mirror the sartorial strategy with a bold juxtaposition of the organic and metallic. Natural ingredients dance with disruptive accords like icy winter, fiery lava, and sleek carbon in a beautiful clash of classic perfumery and olfactive avant-garde experimentation.
On a mission to unrival the fragrance experience, the XXX collection is presented in unique melting glass bottles. Deconstructing a standard, geometric shape, the weighted bottles feature luxurious metalized coloured finishes and matching caps. The two-sided, corner logo placement is inspired by street art. The shipping box-inspired outer cartons are fully recycleable and made from FSC-Certified paperboard.
VERDIGRIS When Cardamom Essential Oil meets an Icy Winter Accord. Verdigris is a woody watery fragrance that reveals its true self through an infallible trail scent of liquid metal, warm spice, Thyme, Violet Leaves and Titanium Accords. Packaged in a green glass bottle.
CYPRIUM When Cedarwood Atlas meets a fiery Lava Accord. Cyprium is a woody chypre fragrance that forges a profound new balance between raw, rugged nature and modern aromatics with wild violet accords, lush herbs and the essence of Copper. Packaged in a copper glass bottle.
CHARCOAL When Saffron meets a mineral Carbon Accord. Charcoal is an amber woody fragrance that imparts a lasting and inspired impression with explosive notes of Black Pepper, Limbanol, Elemi and the esscence of Graphite. Packaged in a grey glass bottle.