Icy Ling, CEO and Co-Founder of IC & Co

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What’s New to the Aveda Invati advanced Family

11 Nov 2021

This season, two new additions are joining Aveda’s Invati advanced collection, which includes exfoliating shampoo light, exfoliating shampoo rich, thickening conditioner, a scalp revitalizer, an intensive hair & scalp masque and a NEW thickening brow as well as a NEW Invati Advanced Thickening Foam that will also be available in Australia.

For Aveda, thinning hair solutions don’t stop at the hairline. With the newest addition to the Invati Advanced collection, Invati Brow thickening serum provides a solution for sparse or thinning brows. The 96% naturally derived and vegan brow serum promotes thicker, fuller, denser looking brows. Using ingredients powered by nature, such as amla and Japanese knotweed, this serum revitalizes and nourishes brows to help restore their overall appearance. In a clinical study, 100% of panelists showed an improvement in overall brow volume/fullness after 12 weeks of use.

Another exciting new launch is the NEW Invati Advanced Thickening Foam From Aveda: A Multi-Benefit Styling Solution For Thinning Hair.

Instantly thickens, adds flexible hold, protects and reinforces fragile, thinning hair for a complete, finished style that lasts all day. It is the latest product to join Aveda’s popular Invati Advanced collection is the Invati Advanced Thickening Foam, a transformative liquid-to-foam styling product that instantly plumps each individual strand. 90% of women said their hair looked thicker and fuller instantly and all day.

Those who have been using the Invati Advanced system to address thinning hair can now achieve a desired final look, thanks to this new styling foam that provides an instant thickening and plumping effect with flexible, touchable hold and shine that lasts all day. To use, simply pump 3-5 times into your hands and emulsify. Distribute the product evenly through damp hair from roots to ends, and then blow dry and style as desired. (For best results, do not shake the bottle prior to use).

Invati Brow thickening serum (5ml / RRP $106)  and Invati Advanced Thickening Foam (RRP $48) are now available at Aveda salons, spas, stores and online at aveda.com.au.

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