Icy Ling, CEO and Co-Founder of IC & Co

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Ruinart Launches Second Skin

16 Sep 2021

In 2021, Maison Ruinart breaks the tradition of individual gift boxes and pushes its global, environmental approach further with the launch of the second skin case. This elegant casing echoes the distinctive silhouette of Ruinart’s signature bottle whilst being eco-friendly.

Since 1729, Ruinart, the ?rst ever established Champagne House, has worked to preserve its heritage and to carefully cultivate the soil its exceptional wines are grown in. With ever-growing global environmental challenges, Maison Ruinart, entering its fourth century, has taken a decisive step forward in its commitment to the preservation of living soils and the transmission of know-how, art and culture.

Ruinart’s second skin case is an entirely recyclable cloak composed of 100% natural wood fibres; a sustainable innovation that is essentially a return to nature, and is the outcome of two years of research and development. The casing reduces waste, utilizes recycled materials and is nine times lighter, with a 60% reduction in carbon footprint when compared to previous generations of gift boxes. It is also aesthetically pleasing, gently folding around the bottle, inspired by the elegant way that maîtres d’hotels wrap a white napkin around a Champagne bottle.

The second skin packaging was developed with manufacturing partners, Pusterla 1880 and James Cropper. The manufacturer James Cropper was established in 1845, on the shores of the Lake District National Park between Scotland and England, where it developed a unique savoir-faire. The family business specializes in paper production, respectfully leading innovations amidst a landscape classified as a UNESCO World Heritage site. The water indispensable to the creation of the second skin case is drawn from the site, 91% of which is clean enough to be released back into the river after manufacturing. The result is obtained without the use of plastic or glue.

Suitable for storage for several months in a fridge, the case can withstand the humidity of a cellar, and up to three hours in an ice bucket. So rather than being disposed of immediately, the case may be retained until serving or longer to maintain the integrity of the wine.

Ruinart’s second skin is available to customers at select retailers for RRP $160 AUD.

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