06 Mar 2026
In the language of fashion campaigns, casting often says as much as the clothes themselves. For Spring Summer 2026, BOSS introduces a new cast of rising figures who reflect the brand’s message of “Be the Next” — individuals stepping into the next stage of their influence with quiet confidence.
Leading the campaign are actors Meghann Fahy and Corey Mylchreest, two names gaining rapid momentum across film and television. Fahy, widely recognised for her role in The White Lotus, continues to expand her presence on screen with several upcoming projects, while London-born Mylchreest captured global attention portraying King George in Queen Charlotte: A Bridgerton Story. Their presence gives the campaign a distinctly cinematic tone, framing BOSS as part of a broader cultural conversation rather than simply a fashion moment.
Joining them is S.COUPS, the SEVENTEEN leader whose influence extends far beyond music. Returning as a BOSS ambassador after appearing in the Fall Winter 2025 campaign and closing the BOSS runway at Milan Fashion Week, he brings a different kind of energy to the campaign. Where Fahy and Mylchreest represent the rise of new acting talent, S.COUPS connects the brand to the global reach of contemporary pop culture.
Shot by photographer Mikael Jansson, the campaign unfolds within a striking all-white space where each member of the cast descends a sculptural staircase wearing looks from the Spring Summer 2026 collection. The minimal set allows the tailoring to take centre stage: relaxed suiting, crisp shirts and versatile outerwear that reflect BOSS’s ongoing evolution toward modern, wearable tailoring.
Model Sacha Quenby completes the cast, adding runway presence to the mix of film, music and fashion personalities. Accessories including BOSS watches, jewellery and eyewear appear throughout the visuals, reinforcing the brand’s head-to-toe styling approach.
The BOSS Spring Summer 2026 collection will be available globally in BOSS stores, online via boss.com and through selected retail partners. For those watching the intersection of fashion, film and global pop culture, the campaign feels like a clear statement of where BOSS sees its next chapter unfolding.
