28 Jan 2026
January in Melbourne carries a very particular intensity. During the Australian Open, the city sharpens its focus, moving to the rhythm of tennis rallies, late finishes and moments that hinge on precision rather than spectacle. It is in this atmosphere that Xerjoff’s TORINO25 feels especially relevant, translating the psychology of elite tennis into scent.
Created to celebrate five years of Xerjoff’s partnership as Silver Sponsor of the Nitto ATP Finals, TORINO25 was born from the emotional high of competition rather than decorative storytelling. While the fragrance honours Turin, where the season culminates, its spirit resonates strongly during the Australian Open, when performance, discipline and momentum define every match.
The composition opens with saffron and rhubarb, immediately establishing contrast and tension, warm yet incisive. Grapefruit and fresh ginger follow, bringing clarity and energy that echo the sharp exchanges of a baseline rally. As the fragrance settles, leather and juniper introduce structure and control, softened by suede that keeps the scent close to the skin. The evolution feels measured and intentional, mirroring the pacing of high-level tennis where restraint is as powerful as force.
During the Australian Open period, TORINO25 reads as a fragrance for those drawn to focus and confidence rather than excess. It suits evenings after long matches, conversations that stretch late, and moments where celebration feels earned. The scent carries presence without dominance, allowing it to feel personal, modern and quietly assured.
The flacon reinforces this narrative, inspired by the spontaneous pen marks players leave on camera lenses after a win. It captures immediacy and emotion without ornament, aligning with Xerjoff’s approach to perfumery as an art shaped by context, discipline and feeling.
As Melbourne hosts the world’s top players and the season’s first Grand Slam unfolds, TORINO25 sits naturally within the Australian Open moment. It is a fragrance shaped by the same values that define tennis at its highest level: precision, rhythm and the calm confidence that comes from knowing exactly when to make your move.
