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18 Dec 2025
As Australia moves into its warmest and most celebratory stretch of the year, a new fragrance house has quietly captured attention across beaches, long lunches, twilight gatherings and the festive rhythm that leads into Christmas and New Year. Tulita, founded by Australian fragrance expert Lucy Bradshaw, introduces a collection shaped by nature, personal wellbeing and a refined approach to luxury — offering scents that feel attuned to the emotional pace of an Australian summer.
Tulita was created from the idea that fragrance can be both beautiful and purposeful. Drawing from Ayurveda and chakra philosophies, each scent is designed to influence mood and support a sense of energetic balance. Paired with naturally derived ingredients and supported by transparent sourcing, the fragrances resonate strongly during a season when many seek calm, clarity and grounding amidst the celebrations.
The debut collection — Agati, Vikasa, Divya, Sasra and Mukta — each connects with a different facet of summer. Mukta brings a bright, citrus-forward freshness that suits sunlit mornings and holiday travel. Sasra’s herbaceous clarity pairs effortlessly with coastal air, while Agati’s warm sandalwood settles gracefully in the heat. Vikasa blooms softly through evening gatherings, and Divya offers a serene floral-amber composition that complements late-night celebrations and end-of-year reflection.
Every bottle is topped with a hand-carved, activated crystal that catches light beautifully — a sculptural detail that adds meaning and a tactile ritual to the daily act of applying fragrance. Once the bottle is empty, the crystal can be repurposed as a Gua Sha tool, extending the object’s life in a thoughtful way.
Tulita’s commitment to sustainable luxury underpins every element of the brand. The fragrances are naturally derived, biodegradable, refillable, vegan and certified both plastic negative and carbon positive. Packaging is recyclable and FSC-certified, reinforcing the brand’s focus on responsibility without compromising aesthetic refinement.
Available at www.tulita.co and select stockists, the fragrances retail for AUD $290 for 50ml and AUD $190 for refills. Entering the Australian market at a time when summer celebrations blend seamlessly with wellness intentions, Tulita offers a new way of wearing scent — one that feels contemporary, conscious and aligned with the season’s search for presence and clarity.
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