18 Dec 2025
Some launches feel like milestones. Others feel like the beginning of a story finding its next chapter. The arrival of Bird Whiskey this October belonged to the latter—a lighter, brighter expression from The Bird, created not to impress from a pedestal, but to be shared at a table. Born from friendship and shaped by sincerity, it carried the relaxed confidence of something crafted for real conversations, genuine company and time well spent.
Bird Whiskey was introduced as the younger sibling to The Bird—made with the same integrity, yet intentionally more approachable in both character and price. Created by co-founders Mark Bouris, Andrew Nugent and Paul Giles, the release captured the trio’s enduring belief that good whiskey mirrors good connection: thoughtful, unforced and grounded in warmth.
Predominantly matured in bourbon casks and complemented by apera-finished whiskey, Bird revealed a lifted, easy-drinking profile. Its nose opened with soft citrus and creamy undertones, leading into flavours of baked shortbread, vanilla and barley-sugar sweetness. The finish lingered with buttery cream and subtle honeyed notes, offering a smoothness that felt effortlessly inviting.
“We wanted Bird to reflect the spirit of friendship,” said Mark Bouris. “It’s crafted with the same care as The Bird, but carries an easy-going personality.” Co-founder Paul Giles described it as “bright, balanced and simple to enjoy”—a whiskey made for sharing rather than collecting dust on a shelf.
The launch marked The Bird’s first new expression since its debut release. At 700ml and set at an RRP of AUD $89.99, Bird entered the market not as an ultra-premium statement, but as a sincere invitation—one that encouraged people to slow down, laugh a little longer and linger over stories that only unfold when the right company is present.
Bird became a reminder that not every bottle needs grandeur; some simply need honesty. And in the world of whiskey, that can be its own kind of luxury.
