17 Nov 2025
There are holiday campaigns that feel familiar, and then there are those that instantly shift the season’s mood. Earlier this October, Tommy Hilfiger unveiled “A Hilfiger Holiday,” a vibrant celebration starring global brand ambassador JISOO—an unexpected blend of warmth, whimsy and modern prep that reshaped how fashion embraced the festive spirit this year. From snow-soaked touchdowns to puppies wrapped in ribbons, the campaign offered a cinematic vision of the holidays seen through the playful, optimistic lens of Hilfiger tradition.
JISOO appeared in the campaign with an effortless glow, wearing winter-themed looks that balanced softness and confidence. Her presence elevated the collection into something more than clothing—it became a portrait of how people wanted to dress for the season: cozy, feminine, and touched with a quiet glamour. With her signature global star power woven into every frame, the campaign captured the feeling of the holidays at their most spirited, complete with the unmistakable touch of Tommy’s Americana heritage.
Tommy Hilfiger shared that his own childhood holidays were filled with the noise and joy of nine siblings, endless games and a constant stream of guests. This idea of unexpected visitors inspired the heartbeat of the campaign, where every moment carried the thrill of someone ringing the doorbell with a surprise. It was an open invitation to bring your personality, your style and your humour into every celebration.
The Holiday 2025 Tommy Hilfiger Collection transformed classic Americana with richer textures, sharper silhouettes and a lively approach to winter dressing. Rugbies, varsity jackets and pleated chinos were reintroduced with plush fabrications. Wool coats, oversized houndstooth knits and tweed sets offered a more polished take on campus chic. The seasonal Tommy Crest became a recurring motif, appearing on sweaters, beanies and scarves. “Tommy’s Cable Knit Shop” brought gift-box-ready knits in plum, mustard, emerald and the beloved red, white and blue.
For evening moments, velvet tuxedo jackets, pleated midi skirts and gold-button lady jackets added a dose of holiday sophistication. Sequin-beaded accessories revived the timeless glamour associated with festive dressing. The collection remixed prep with playfulness, ensuring that tradition never meant predictable—it meant personal.
Around the world, the Holiday 2025 campaign came to life through dynamic activations, creative collaborations and city-specific experiences. Each began with a playful ring at the doorbell, building anticipation and reminding audiences that holiday magic often begins with the unexpected.
Available on tommy.com, Tommy Hilfiger stores and select wholesale partners, the collection resonated with those who wanted fashion that embraced nostalgia while moving confidently into the present. For fans following the brand online through #TommyHilfiger, the campaign felt like a fresh reminder that style comes alive when joy leads the way. And this season, joy looked unmistakably like a Hilfiger holiday.
