Icy Ling, CEO and Co-Founder of IC & Co

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Australia Welcomes LOoPHA — The Sensory New Body Ritual Reimagining Daily Self-Care

26 Oct 2025

A new era of scent-driven body care has arrived in Australia, introducing LOoPHA — a modern approach to ritual that merges emotional resonance with intelligent formulation. This newly landed collection elevates everyday gestures, transforming the act of cleansing and hydration into a sensorial experience that engages memory, mood and touch.

LOoPHA redefines body care through three core products: the Hand + Body Wash, Hand + Body Powder Wash and Biomimetic Body Serum. Each formula is crafted with skin-loving ingredients such as glycerin, jojoba esters and biotechnology-inspired actives, delivering comfort, softness and lasting hydration. The signature scent profiles — OUD + AMBER, BROADLEAF FOREST, CHALK and BIOMIMETIC — bring atmospheric fragrance into the routine, from warm resinous woods to fresh mineral clarity.

Designed for those who view self-care as both grounding and elevating, LOoPHA embraces the idea that fragrance can shape emotion and awaken presence. Available now in Australia at loopha.com, it offers a new language for the body — one written through scent, sensation and intention.

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