16 Oct 2025
Kate Spade New York is turning everyday moments into magic this season with its Fall 2025 campaign, Spark Something Beautiful. Reuniting global icons Ice Spice and Charli D’Amelio, and introducing Icelandic singer-songwriter Laufey, the campaign celebrates friendship, individuality, and the joy that comes from connection.
Set in the beating heart of New York City, the film follows a woman crossing the street—a familiar, fleeting moment that transforms into something extraordinary as her friends join her. In an instant, the ordinary becomes luminous, mirroring the way genuine connection can spark unexpected beauty.
Under CEO and Brand President Eva Erdmann, the campaign marks a new creative chapter for Kate Spade: youthful, inclusive, and filled with optimism. “Like the Duo Bag, our stars reflect uniqueness and versatility—yet shine brightest together,” said Kaisy Mae O’Reilly, SVP of Marketing. The sentiment runs through every frame, amplified by Laufey’s reflective charm, Ice Spice’s bold presence, and Charli D’Amelio’s effortless warmth.
At the heart of the story is the Duo Bag—a multitasking masterpiece designed for infinite possibilities. Wear it as a shoulder bag, crossbody, clutch, or belt bag. Available in colourways from Cashew Milk to Burnt Sage, its versatility embodies the energy of women who live many lives, every day.
Available now in Kate Spade New York boutiques and online at katespade.com.au, Spark Something Beautiful is more than a campaign—it’s an invitation to rediscover joy in the simple act of showing up together.
