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16 Oct 2025
There are handbags, and then there is the Lady Dior—a symbol that transcends fashion, eternally capturing the essence of elegance. In its latest campaign, Dior presents a quiet yet powerful celebration of artistry and individuality, starring Mia Goth, Greta Lee, and Mikey Madison.
Captured through the lens of David Sims, the campaign unfolds within the Pavillon de Musique de la Comtesse du Barry. The 18th-century architecture, bathed in natural light, sets the stage for a contemporary reflection on heritage. Each frame feels like a conversation between past and present—where Dior’s timeless craftsmanship meets the effortless authenticity of its muses.
In this new vision, the Lady Dior becomes more than an accessory. It becomes a canvas for self-expression—spontaneous, instinctive, and unfiltered. Jonathan Anderson’s creative direction brings a sense of rebirth to the house icon, reimagining the bag with subtle gestures of modern femininity. As he notes, “The Lady Dior is one of the most iconic bags in history. I love that when you pair it with someone like Mia, Greta, or Mikey, it suddenly becomes something new.”
From Parisian ateliers to the modern world, the Lady Dior continues to evolve—an emblem of grace that moves with the rhythm of today’s women.
