16 Oct 2025
The spirit of the ‘90s has been reborn—this time, louder, freer, and unapologetically modern. Tommy Jeans Fall 2025 lands in New York City with the energy of a street anthem, as the latest Tommy Girl capsule reclaims its place as a cultural icon.
Once a fragrance that defined an era, Tommy Girl has evolved into a full-fashion statement. The collection channels that signature blend of rebellion and optimism that shaped a generation, now reimagined for the tastemakers of today. Photographer Clara Balzary captures the campaign with the city’s raw energy pulsing in every frame—graffiti walls, subway hums, and the chaos of New York nights reflected through bold denim, logo knits, and oversized outerwear that speak the language of freedom.
Shot across boroughs that never sleep, the campaign stars global trendsetters Jang Won Young, Samara Cyn, Lindsay Vrckovnik, and Eniola Abioro, each embodying the individuality that defines Tommy Jeans. It’s a revival of attitude—nostalgic yet sharp, effortlessly bridging the past and the present.
As Tommy Hilfiger himself put it, the collection celebrates how classics can evolve without losing their edge. It’s about owning your narrative, dressing with confidence, and expressing what New York has always stood for—diversity, creativity, and self-expression.
The Tommy Girl Fall 2025 collection launched globally on October 8 and is now available at select Tommy Hilfiger boutiques, on tommy.com, and through leading retail partners across Australia.
