16 Oct 2025
This spring, the sun-drenched charm of Saint-Tropez meets the creative pulse of Sydney with the launch of Minuty’s 2025 limited-edition M cuvée bottle designed by acclaimed Australian artist Elliott Routledge. It’s where French elegance and Australian vibrancy collide—art, wine, and summer spirit poured into one collectible masterpiece.
Routledge, known for his bold, large-scale murals and distinct use of colour, reimagines the Riviera through an Australian lens. His design wraps the Minuty M bottle in waves of blue and gradients of pink, echoing the Saint-Tropez sky at sunset. Each brushstroke tells a story of the elements that shape Minuty’s vineyards—sun, wind, rain, and the ever-present Mediterranean Sea. The result feels both nostalgic and modern, like a memory refracted through art and light.
Following his creative immersion at Château Minuty, Routledge collaborated with the Matton brothers to interpret the essence of the Riviera into something fluid and emotional. The wine itself is classic Minuty: a blend of Grenache, Cinsault, and Syrah that radiates freshness, balance, and texture. With notes of red berries and exotic fruit, it’s the rosé made for golden-hour gatherings and seaside lunches.
To celebrate the launch, Minuty is bringing a slice of the Côte d’Azur to Sydney’s Nielsen Park from 17 October to 17 November. Expect a vibrant beachside takeover with chilled rosé by the glass, bottle, or magnum, Minuty slushies, and an atmosphere that feels straight out of Saint-Tropez.
With every pour, Minuty x Elliott Routledge captures the essence of two coasts—one French, one Australian—each defined by sunlight, creativity, and joie de vivre. Available nationally at Liquorland, RRP $32.99.
