15 Oct 2025
Maison FRED has unveiled a new chapter for its beloved Chance Infinie motif, bringing fresh softness, femininity, and radiant joy to one of its most iconic talismans. From today, the motif, once known for its continuous figure-eight form, blossomed into a “ribbon of life,” illuminated by pavé diamonds and crowned by a luminous pear-cut diamond at its centre.
Originally launched in 2016, Chance Infinie was conceived as a universal lucky charm — its sideways figure eight a tribute to Fred Samuel’s life and an enduring symbol of infinity. This year’s reinterpretation embraces the lightness of untied ends, capturing an ethereal sense of movement that reflects the Maison’s joyful spirit.
The new narrative is embodied by Global Brand Ambassador Guan Xiaotong, whose radiant presence mirrors the design’s sunlit spirit and modern femininity. More than jewellery, Chance Infinie resonates as a reminder of love, friendship, and the strength woven through every stage of a woman’s life.
With its blend of timeless craftsmanship and emotional depth, Chance Infinie reaffirms FRED’s standing as The Sunshine Jeweler — a House that continues to transform precious moments into luminous expressions of destiny and happiness.
