Icy Ling, CEO and Co-Founder of IC & Co

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The Salon Secret That Makes Colour Last: Davines’ “Beautiful Things” Is Your New Ritual

03 Oct 2025

Australian colour lovers have a new reason to book the chair. Davines has unveiled Beautiful Things, an exclusive in-salon colour-care treatment created to detox, restore and protect colour-treated and lightened hair—so your shade looks more vibrant and feels silkier for longer. Designed to be performed during your colour service, the protocol targets the hair exposome—pollution, metal build-up, UV, heat and chemical stress—leaving hair immediately shinier and up to twice as soft, with colour that endures. One application removes metal build-up and restores 100% of lipids lost from damaged hair, setting the foundation for luminous, long-wear colour.
Three precision-timed steps anchor the ritual. Pro Chelating Pre-Treatment preps the fibre to neutralise metals, Chelating Shampoo lifts away residue while respecting the cuticle, and Restoring Leave-In Mask replenishes softness and strength with biotech actives including the new Biomimetic Botanical Filler. Developed from wild olive tree stem cells to penetrate and reinforce the fibre, the technology helps hair feel resilient, glossy and touchably smooth—immediately and over time.
The glow continues at home. Beautiful Things Leave-In Mask extends your salon results with a vegan formula made with 95.6% natural-origin and 89.7% biodegradable ingredients. Powered by Biomimetic Botanical Filler, baobab extract as a botanical alternative to silicones, vegan collagen for a protective coating and a Chelating Complex to counter metals, it repairs hair structure by up to 91% and restores lipids by up to 200%, while providing defence against UV, pollution, metal build-up, chemical processing and heat up to 230°C. Expect softness, shine and colour that stays radiant for up to seven weeks.
For blondes—natural or dyed—Davines pairs Beautiful Things with Heart of Glass to create There Must Be An Angel, a complementary line that elevates colour care in salon and at home. Together, they turn maintenance into a modern luxury ritual: detox to reset, restore to strengthen, protect to make the most of every shade. Discover Beautiful Things at Davines salons nationwide and ask your colourist to tailor the protocol to your hair’s needs.

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