25 Sep 2025
MAKE UP FOR EVER, the professional makeup house trusted by artists worldwide, has unveiled its HD Skin Full Cover Concealer — a breakthrough designed to redefine what full coverage means.
Delivering 36-hour correction, the concealer provides seamless coverage that erases imperfections while remaining weightless and undetectable on the skin. The formula glides on effortlessly, brightens under-eyes, camouflages blemishes, and leaves a natural finish that looks flawless both on camera and in real life.
Engineered with niacinamide, hyaluronic acid, and pomegranate extract, it goes beyond makeup to deliver hydration and enhance skin texture. The innovative double-ended applicator — featuring a precision doe-foot wand and built-in brush — ensures flawless application, whether targeting small areas or blending for an all-over brightened effect.
With 36 inclusive shades, MAKE UP FOR EVER demonstrates its ongoing commitment to artistry without compromise, ensuring every skin tone can achieve professional-level results. Priced at AUD $58, the HD Skin Full Cover Concealer is available at Sephora, Adore Beauty, and The Iconic.
This launch confirms MAKE UP FOR EVER’s mastery in performance makeup, giving every user access to the same artistry trusted backstage and on set.
