23 Sep 2025
This September, SABEN—the New Zealand brand adored for its timeless handbags and accessories—has taken a bold step into a new realm: eyewear. Known for 23 years of craftsmanship in luxury leather, SABEN now translates its signature aesthetic into nine statement-making sunglasses, each designed to frame the face as seamlessly as a favourite bag frames a look.
Launching under the concept “Eyewear For Every You,” the collection celebrates the transformative power of accessories. Whether strolling through the city, lounging on sunlit terraces, or jetting off on a spring escape, these shades are designed to become indispensable companions. With high-quality frames and prescription-ready lenses, they balance style and substance in a way that feels distinctly SABEN.
Founder Roanne Jacobson explains that eyewear was a natural extension of the brand’s DNA. Just as SABEN bags are crafted to carry the moments that matter, these sunglasses are shaped to express every facet of personal style. Four versatile colourways anchor the collection, ensuring each piece feels as classic as it is contemporary. Prices start at AUD 249, making them accessible luxury for women who demand design and durability in equal measure.
Shot by renowned photographer Karen Inderbitzen-Waller, the campaign offers a portrait series that captures eyewear as identity—effortless cool, fearless edge, elevated classic. In each frame, a new version of the self is revealed, unapologetic and unforgettable.
As the sun grows stronger across Australia, SABEN’s eyewear is set to become the season’s must-have accessory. Just like its handbags, these designs promise to carry you through every occasion, from golden-hour dinners to sun-soaked coastal drives.
