22 Sep 2025
Calvin Klein has turned up the heat this month with the launch of its Fall 2025 underwear campaign, fronted by GRAMMY® Award-winning artist ROSALÍA. Marking her debut for the brand, the campaign captures her signature boldness and unapologetic sensuality in a series of striking visuals shot by photographer Carlijn Jacobs.
At the heart of the campaign is Calvin Klein’s commitment to reimagining modern underwear. ROSALÍA showcases the new Icon Cotton Modal line, a forward-looking collection defined by its stitch-free Infinity Bond waistband and bonded hook and eye closures that create a seamless silhouette and elevated breathability. Alongside these new styles, she also appears in reworked Heritage Cotton designs, where the house’s iconic logo waistband is given a vintage spin, and in the Perfectly Fit bra and bikini, balancing ease with everyday sophistication.
Speaking on her role, ROSALÍA described Calvin Klein underwear as a long-time staple in her wardrobe, calling the campaign “a full circle moment.” Her words underscore the synergy between her fearless artistic persona and the brand’s enduring minimalism.
