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22 Sep 2025
Gucci has unveiled its Fall Winter 2025 campaign, The Gucci Portrait Series, a striking collective exploration of identity captured by renowned photographer Catherine Opie. With forty-two individuals from diverse generations and backgrounds, the campaign creates a tapestry of personal expression, where every fold of fabric and every movement tells a story.
Opie’s lens reveals more than aesthetics—it captures the subtle language between garment and wearer. The way a jacket drapes, a bag rests in hand, or a scarf dances with the body is not performance, but a reflection of character and ease. These moments frame individuality in its purest form, resonating with Gucci’s timeless codes.
The campaign extends into intimate films by Lisa Rovner, where cast members respond candidly to open-ended questions. Their reflections, filled with humour and honesty, allow glimpses into lives that transcend fashion. Together, still and moving portraits become a mirror of humanity, seen through the artistry of clothing.
Sprezzatura, that quintessentially Italian spirit of effortless imperfection, permeates the collection. In the continuity of past, present and future, Gucci presents clothing as more than form—it becomes a frame for identity. The Gucci Portrait Series invites us to look again, not only at garments, but at the people who bring them to life.
