22 Sep 2025
This month, Mulberry reignited nostalgia and modernity with the relaunch of its cult-favourite Roxanne, once adored by Kate Moss, Alexa Chung, and Mary-Kate Olsen. This time, the legendary bag comes back not as a single silhouette but as a family of four, each crafted to meet the needs of today’s style-conscious generation.
At the heart of the line, the Roxanne and Small Roxanne stay true to the rebellious Y2K spirit of the 2004 original, now refined with sleek brass buckles and cleaner proportions. With 44 meticulously cut pattern pieces, each bag is a statement of craftsmanship, designed to be worn over the shoulder or crossbody for versatile styling. Alongside them, the Roxanne Shoulder Bag and Mini Roxanne Shoulder Bag signal a lighter, more effortless mood, perfectly attuned to the fluid pace of modern life.
The campaign, brought to life by photographer Tim Walker and styled by Kate Phelan, stars Cynthia Erivo in a surreal dreamscape of warped rooms, velvet ropes, and playful textures. The visual storytelling amplifies the Roxanne’s dual identity—rebellious yet romantic—while Erivo herself embodies the bag’s bold individuality.
Sustainability also plays a central role. Following Mulberry’s B Corp certification in 2024, the Roxanne relaunch uses leather from environmentally accredited tanneries, affirming the brand’s dedication to responsible luxury.
For Australian fans, the Roxanne’s return offers more than a fashion moment. It’s a chance to embrace a piece of British fashion history that once defined the global It-bag phenomenon, now updated with the elegance and ethics that resonate in 2025.
