Icy Ling, CEO and Co-Founder of IC & Co

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Fenty Beauty Levels Up Your Base Game with New Grip Trip Primers and Set It Down Powder

07 Sep 2025

This September, Fenty Beauty is rewriting the rules of complexion prep with two high-performance launches: the Grip Trip Hydrating + Mattifying Primers and the Set It Down Loose Setting Powder. Together, they transform the way skin looks and feels, merging skincare benefits with makeup artistry precision.

Grip Trip Primers ($55) arrive as a new generation of skincare-meets-makeup hybrids, available in two swirling transparent formulas tailored to skin type. The Hydrating + Plumping Primer delivers all-day moisture with Butterfly Lavender Extract and glycerin, leaving skin conditioned, smooth, and ready for a flawless base. The Mattifying + Blurring Primer is powered by Chia Seed Extract to instantly control shine while creating a soft-focus, filtered effect. Both primers are silicone-free, sweat and humidity resistant, flashback-proof, and clinically proven to grip makeup in place for up to 12 hours.

For the final step, Set It Down Loose Setting Powder ($53) offers a superfine texture that instantly mattifies, blurs, and locks in makeup without caking or creasing. Infused with hyaluronic acid to retain moisture and chia seed extract to keep oil at bay, the formula provides long-lasting comfort and durability. Its waterproof, sweat- and humidity-resistant finish makes it suitable for every climate, while the eight flexible shades are expertly matched to Fenty’s best-selling foundations.

From morning meetings to late-night glamour, Fenty Beauty’s latest innovations ensure a base that performs as beautifully as it looks. Available online and in-store now at fentybeauty.com and sephora.com.au, these launches cement Rihanna’s vision of beauty that adapts seamlessly to real life.

 

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